Ladies, let’s talk about getting paid - consistently, predictably, and without feeling like you’re chasing customers down like it’s a game of business tag. That’s where sales funnels come in.
If you’ve ever wondered:
How do I actually get more customers?
Why do some businesses seem to grow effortlessly while others struggle?
What the heck is a sales funnel, and do I need one?
Then kick off your heels, grab your strategy notebook, and let’s dive in - because this is the game-changer your business needs.
What is a Sales Funnel (And Why Should You Care)?
Last week, we broke down What is a Revenue Engine? - how all the moving parts of your business work together to attract, convert, and retain customers. If your revenue engine is the big picture, then your sales funnel is one of its most crucial components.
A sales funnel is simply the journey your potential customers take from just hearing about you to buying from you (and hopefully coming back for more). Think of it as the GPS system for your business revenue - guiding people from curiosity to conversion.
And here’s the deal: Without a sales funnel, you’re leaving money on the table. Customers don’t just stumble into a purchase; they go through a process of learning, considering, and deciding. A well-built funnel helps you guide them through that process smoothly - so they don’t ghost you before hitting “buy.” So how do you build one? Let’s break it down.
The 3 Stages of a Sales Funnel
Because we love a good framework, let’s introduce TOFU, MOFU, and BOFU - the three core stages of a sales funnel. No, they’re not secret ingredients in a business smoothie, but they are the secret sauce to revenue growth.
TOFU (Top of Funnel) - Awareness
This is where potential customers first discover you. It’s your "Hey girl, I exist!" moment. At this stage, they don’t know they need you yet, so your goal is to grab their attention and provide value.
Pro Tip: Social media content, blog posts (like this one!), free workshops, or lead magnets (think: free guides, checklists, or quizzes).
MOFU (Middle of Funnel) - Consideration
Now, they’re interested but not quite sold yet. They’re checking out your brand, stalking your Instagram, maybe even reading your emails. This is your chance to nurture that relationship and build trust.
Pro Tip: Email sequences, webinars, case studies, testimonials, and behind-the-scenes insights.
BOFU (Bottom of Funnel) - Conversion & Retention
This is the money zone. They’re ready to make a decision, and your job is to make it a no-brainer for them to choose you. This stage is all about making buying easy and irresistible.
Pro Tip: Your sales page is where the magic happens - it’s like your best salesperson, working 24/7 to convert visitors into buyers. A well-crafted sales page clearly explains what you’re offering, why it’s valuable, and why they should take action right now. Pair it with limited-time offers, consultations, discounts, or bonuses to create urgency and give potential customers a reason to say YES today instead of “maybe later.”
POWER MOVE: The best businesses don’t just stop at the sale. They focus on retention -keeping customers happy so they buy again and again and tell their friends. That’s where real scalability happens!
How to Build a High-Converting Sales Funnel
Step 1: Capture Attention (TOFU)
Post valuable content on social media. (Think: tips, insights, or storytelling that relates to your audience.)
Offer a freebie that actually helps your ideal customer (hello, lead magnets!).
Get visible: Collaborate, show up in communities, or guest post.
Step 2: Nurture & Build Trust (MOFU)
Have an automated email sequence that educates and connects.
Share testimonials and case studies.
Offer mini-trainings, behind-the-scenes, or Q&A sessions.
Step 3: Make the Sale Easy (BOFU)
Have a strong CTA (Call to Action) on your website and emails.
Offer payment plans or bonuses to incentivize action.
Follow up with hesitant leads (most people need a nudge!).
Final Thoughts: The Funnel That Keeps on Giving
A great sales funnel does the heavy lifting for you - bringing in leads, warming them up, and turning them into paying customers without constant manual effort. It’s how you scale without running feeling like a hamster on a wheel.
If you’re tired of inconsistent sales and wondering where your next customer is coming from, it’s time to build your revenue engine the smart way - with a sales funnel that works for you, not against you.
So, are you ready to build a funnel that works for you (not against you)? Scroll down to our sign-up form and join our HERPowerhouse newsletter to get exclusive tips, strategies, and guides - delivered straight to your inbox!
